In 2007, the brand Minicute was founded by Robin Zhu, Andreas Koch and Kevin Kinner in a diminutive office in Jean, Germany.
In 2008, the brand name ‘Minicute Ergonomic®’ was registered in China.
Now, Minicute has grown into a reputable company which specialized in ergonomic products with hundreds of employees throughout the world, and has set up R&D centers in more than ten cities including Germany, Netherlands, Dubai, Hong Kong and Shenzhen.
Today Minicute’s manufacture plant covering an area of about 6000 square meters.
Minicute products which are deeply loved and sell in Burj Khalifa Tower Shopping Plaza, Dubai Airport Duty-free Shop, Sam 's Club, Wal-Mart and many other high-end retailers.
In the pasts years, Minicute has been the pioneer in the world dedicated in ergonomic field and have integrated company structure of R&D, Production, Brand management, Marketing, Logistic,E-commerce to provide health and ergonomic solutions to the customers all over the world.
Minicute has a dynamic young team, maintain good spirits of innovation and high work enthusiasm to provide best service for users.
Minicute Limited established in Hong Kong, Minicute became a global registered trademark, EZmouse launched.
Renowned Dutch ergonomic expert Alex Rodi joined us, Minicute GMBH Deutschland was founded, Authorized by Porsche to develop Minicute mouses in the roadster shape.
Minicute Products are popular for good quality and excellent user experience, which sell well in the Pentagon, Google, etc.
Minicute headquarter, Shenzhen Minicute Technology Co., Ltd.,was established in Shenzhen to efficiently integrate the manufacturing and R&D resources in China as well as to continue promoting the ergonomic concepts in China. The Chinese brand name of Minicute was officially identified as ‘Minicute Ergonomics®’ and registered. The upgraded version of EZmouse2, was launched in the same year. Minicute Backrest (AIR) and Minicute Double-back Chair were launched. Thus Minicute became the first company of ergonomic health solution providers in China.
Minicute became the supplier of BMW, providing healthy ergonomic office programs. And BMW authorized Minicute to develop ergonomic mouse in BMW Mini Cooper appearance. In 2011, Minicute was authorized by Dubai Police Office to produce ergonomic mouse in Porsche 911 police car appearance, which became a popular tourist souvenir in Dubai. Afterwards Minicute entered the world-famous duty-free shop in Burj Khalifa Tower and Dubai Airport Duty-free Shop, opening up the UAE market.
In July, 2012, Minicute formed a strategic partnership with Shenzhen Canyou Disabled Friends Group, beginning to devote themselves to health charity. Minicute launched EZmouse3 ergonomic mouse for people with large hands.
Minicute set up branches/offices in the Netherlands, Dubai and other countries, promote ergonomic health concept and product to the global market and explore the internationalization and branding market of ergonomic products.
To expend the business and enhance brand awareness and ergonomic products, Minicute Changzhou Branch was established invited by Changzhou Municipal Government in the year of 2015.
In 2017, Minicute Ergonomic office system was completed, including ergonomic desks and chairs, ergonomic mouses, ergonomic keyboards, ergonomic footrests and ergonomic backrests and a series of complete products, which consist of the first ergonomic office system in China. In the same year, Minicute Foshan Branch was established, equipped with a production plant covering about 6,000 square meters. Minicute is entering the next golden decade.
Based on the original products, Minicute developed an innovated product - Minicute adjustable pillow, started a personalized ‘sleep revolution’. Minicute Backrest (AIR) was also launched in mid-year, deeply optimizing the basic function of the waist cushion. In the same year, the sales of Minicute products growing fast. Minicute expanded the production line once again, increasing daily production to meet different customer needs. Minicute is committed to becoming the No.1 ergonomic brand in the world.